Tag Archives: jeans

36. Wrangler Jeans: Mamas, Don’t Let Your Babies Grow Up to Wear Levi’s

7 May

Why do Southern people love Wrangler jeans? No, I’m asking you: why? Ok, I’ll admit to admiring the way they hug the backsides of bull riders. But, honestly, I think any jeans would do. Even Walmart brand, if there is such a thing.

Wranglers are supposed to be tough, the Clint Eastwood of jeans. So maybe folks feel more macho with that lasso-esque label on their butt. Still, this doesn’t explain why women wear them. Then again, maybe it does.

I can’t recall whether or not I’ve ever actually owned a pair of Wranglers. I’m sure my sister would remember. She has an uncanny talent for recalling anything you’d rather forget. I do distinctly remember trying on a pair once. This was at Mildred’s, a sad little clothing outpost not far from where I grew up. I can’t remember anything they sold apart from the aforementioned Wranglers. Underwear? Neckties? Ball gowns? Help me out, Richland people…

I never considered myself the Wrangler type. I mean, I’ve yet to attempt roping a steer. Heck, I haven’t even chased after a greased pig. I think you kind of have to earn Wranglers, in the manner of a Boy/Girl Scout merit badge.

When I was growing up, getting caught in Wranglers knocked you at least two rungs down the social ladder. In my mind, anyway. I didn’t even want folks knowing I occasionally wore Lee’s. (eek! now you do!)

I was all about Chic jeans (pronounced like “small yellow bird,” not “oil baron.”). And Jordache (with requisite comb in the back pocket). And my personal favorite, Gloria Vanderbilts (although my dad claimed he couldn’t afford those fancy Gloria “D.” Vanderbilts. Perhaps because he wasn’t John D. Rockefeller?)

Now that I’ve been an ex-pat Southerner all these years, I kind of think I ought to get myself a pair of Wranglers. Embrace my heritage, you know? But where would I even find a pair? I’m guessing Nordstrom doesn’t carry them.

Do you wear Wranglers? What do you like about them?

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